Nov 21, 2011
Yorkdale x The Coveteur - Holiday/Winter 2011
I now know that my favorite pair of shoes resides in philanthropist & fashion enthusiast, Suzanne Rogers' closet. And if my own closet was organized as neatly as Teen Vogue Fashion News Director Jane Keltner de Valle's...well my mother would be ecstatic. A craft closet like P.S. I Made This... Founder Erica Domesek's would make me the envy of...everyone. And to be able to add Nicky Hilton's Balenciaga bag collection to my collection of bags would make me cry tears of joy!
So you must be wondering....how do I know these (somewhat intimate) insider details about the closets of the fashion & lifestyle elite? Two words: The Coveteur.
(If you don't know who The Coveteur are please visit their site right now, while I pause and faint in a dramatic fashion!)
The Coveteur consists of designer Erin Kleinberg, stylist Stephanie Mark and photographer Jake Rosenberg, who started one year ago here in Toronto.. The team has just been signed to one of the biggest agencies in New York and are about to go shoot for Chanel in Paris.
For the past year this trio have been going into the closets of today's fashion and lifestyle influencers, giving the readers of their site a truly behind the scenes look.
Now what could be so great about photographing someone's closet you ask?
Well... when it's brought to life by the animated and imaginative styling and design sense of Mark and Kleinberg then brought together with the sensational photography skills of Rosenberg...it really brings meaning to the phrase "a picture is worth a thousand words" (plus two...for every pair of fabulous shoes they feature).
This season The Coveteur stepped in Yorkdale's "closet" to produce a sparkling, stylish and sensational Holiday 2011/Winter 2012 Campaign.
The Coveteur pulled products from Yorkdale’s collection of retailers. Visit the Yorkdale.com homepage where you can view the complete looks along with where to find the merchandise.
Also featured on Yorkdale.com is a Behind the Scenes video which takes a look at how the Holiday 2011/Winter 2012 photo shoot came together.
On November 21st, Yorkdale’s Guide for Inspired Style will also be available online and will feature the top gift picks selected exclusively by The Coveteur.
Watch for The Coveteur this Holiday season as they represent Yorkdale as our spokespeople for holiday style and inspired gift giving ideas!
Writer, photographer and lover of all things fashion, Élana is an avid traveller, who has lived in places like Singapore and Vancouver. This shopaholic who counts Yorkdale, Queen St, and Yonge St as her fashion go to places, never says no to retail therapy.
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